Frequently Asked Questions
HOW DO YOU PROMOTE YOUR SITE?
Franchise Direct South Africa is promoted through a combination of search engine optimisation, an aggressive linking strategy and targeted paid advertising. By focusing our promotional effort on search engines and keywords we ensure that visitors to our site are pre-qualified and have a genuine interest in franchising.
Franchise Direct has paid keyword advertising positions on ten of the top 20 Internet search sites including Google and Yahoo!.
HOW TARGETED ARE YOUR LEADS?
At Franchise Direct, every lead that you receive will be from someone who has requested information on your specific company. We have a very strong focus on lead quality and validate each lead to ensure that it meets the requirements you set out in your profile. Anyone can send you a list of random people to call but following up on leads costs time and money. We want to put you in touch with people who are genuinely interested in finding out more about your opportunity.
CAN YOU HELP ME PROMOTE MY FRANCHISE INTERNATIONALLY?
YES! Franchise Direct is in a unique position to offer international promotion to the franchising community. The internet is the ideal place for you to reach an international audience. Our U.S. site is one of the leading franchise sites worldwide and our network of sites generates over 500,000 visits every month. Franquicia Directa, our Spanish site, targets the 392 million Spanish speakers internationally. We also have U.S., Canadian, European, French, UK, Irish, Mexican, German and Austrian websites. Our network of franchise web portals is well established and currently delivers leads to over 500 of the world's top franchises.
HOW DO I GET MY PROFILE ONLINE?
We need you to fill in some basic contact and profile information and to provide as comprehensive a description of your opportunity, its benefits and your training and support as you can. Then you can forward us pictures and logos by email or, if you prefer, we can take them directly from your own website. We will then prepare your profile and make it available for you to preview. Once you are happy we will place the profile in our directory.