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Play Sense is awarding a full franchise to support women in business

Estimated reading time: 2 Min Read

Since the outbreak of COVID, the burden on women to successfully juggle work, home, family, finances and more has increased exponentially. Studies and reports about the impact of COVID-19 on women are piling up and highlight the key factors why women are faced with surviving more than the pandemic.

Economic inequality is one factor that has left women more vulnerable to loss of income, reduced earnings, and unemployment. Compounded with the fact that women are typically primary caregivers in the home, the pandemic meant mothers also became teachers while grappling with working from home and/or additional responsibilities and chores around the house.

Play Sense, a leading play-based micro school franchise, believes that there is an opportunity to redesign the future of women grappling with the aftermath of the pandemic. Their innovative, ‘infrastructure-light’ model enables women to start their own micro-playschools with low ongoing overheads and expenses. Full operational and marketing support from Head Office mean that franchisees are empowered to effectively balance work and family while earning a lucrative income.

In a move to actively stimulate women-owned businesses, Play Sense has announced their intention to give away one complete franchise valued at R36 800. The franchise includes teacher training, use of Play Sense’s 11-month curriculum, all equipment necessary to start a play school, as well as complete administrative and marketing support.

“The challenge that many women are facing is that they are not only invaluable in the workplace, but they are also the lifeblood of their families. We believe that our model allows women to balance these otherwise competing priorities,” said Co-founder and CEO of Play Sense, Meg Faure. “Our decision to award a complete franchise to a deserving woman is just one way we are living our ethos of reimagining early childhood development.”

Play Sense is inviting teachers, therapists, childcare professionals, mothers, and all women who want to own their own business and are passionate about working with toddlers to apply for the franchise giveaway. Further details of the application process will be shared at their upcoming webinar, Women @ Work on Tuesday, 18 May @ 8pm.

The webinar will bring together three of SA’s most influential women in business. Play Sense’s Meg Faure will be joined by SweepSouth Co-founder and CEO, Aisha Pandor, and Author, Life Coach and Motivational Speaker, Caitlyn De Beer, to share their insights into how women can thrive in the workplace and at home. The cost to attend the webinar is R50 and registrations can be done here: https://playsense.org/discover/womenatwork/

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