Franchise fairs and exhibitions offer a wide variety of options and opportunities for entrepreneurs and franchises, as it is a good opportunity to connect franchisors with future franchisees.
There are a variety of events related to franchising with the purpose of developing the economic sectors of each country and region and helping investors and businesses to seek local or global expansion.
The meetings aim to create a direct communication channel between entrepreneurs and companies, thus promoting the commercialisation of SMEs, franchises, and national and international businesses.
The possibilities that this link offers to companies and entrepreneurs strengthen not only the franchise sector, but also the national economy in the short and long term.
Franchise trade fairs and exhibitions currently occupy a key position in the country's economic sector.
The events play an important role in the development of new franchises, as they create a wide possibility to recruit interested investors, offer the opportunity to expand marketing campaigns and create a strong network of partners.
What will you find at a franchise fair and expo?
Those who attend these types of events will find kiosks, training, presentations, consulting, national franchises, international franchises, SMEs, and much more.
Therefore, from Franchise Direct we recommend you to be prepared to make the most of this opportunity, and above all, to be clear about what you are looking for. Before attending a franchise expo, consider the following points:
1. Find out the following information in advance:
- Where is the expo venue?
- Do I have to register, do I have to pay a ticket or is admission free?
- Which franchises and consultancies will be present?
- What is the schedule and timetable?
To find the answers to these questions, search for information about the event online (Google, Facebook, & Twitter) or on the official event website.
2. Be clear about what kind of franchise you are looking for:
Your experiences, skills, and knowledge dictate which sector you will succeed in. For example, if your hobby is cooking, you may want to open a restaurant franchise.
- Define how much money you want to invest, and whether you will need financing.
- Think about the location: would you like to work from home, or would you prefer to open a location in your home town?
- Are you interested in a part-time franchise or a full-time business?
If you are unsure about which franchise is right for you, visit our The Ultimate Guide to Franchising
3. Prepare a list of questions you want to ask:
- How much is the minimum investment?
- Is financing offered?
- Is training offered?
- How many franchise locations does the franchisor currently have? How many are in your province or city?
- For a complete list of questions, you should know to consider before opening your own franchise, visit our The Ultimate Guide to Franchising
4. Visit franchise consultancy kiosks
Franchise consultants offer professional help to franchisees with legal, accounting, business management, training, marketing and much more. Therefore, it is a good idea to talk to a consultant during the fair, as it will make it easier for you to analyse the information gathered at the fair.
5. Visit kiosks of companies you don't know
It doesn't matter if you knew from childhood that you would open a travel agency franchise, you have nothing to lose by collecting information from all the franchises presents.