Do you need to kick-start your local marketing to attract more customers? In this article we present three good strategies that will help you on your way to positioning your brand, attracting more customers and converting sales.
1. Use local networks
When it comes to marketing your franchise locally, partnering with local businesses can be a game changer.
By working with other small businesses in your area (especially those that complement your offering), you can tap into your customer base and vice versa. It's a win-win situation.
For example, imagine you have a fitness franchise - wouldn't it be a good idea to collaborate with a nearby health food or sportswear shop?
You could promote each other's products or services, organise joint events or even offer exclusive discounts to customers who shop at both shops.
This collaboration not only increases your reach, but also creates a sense of community and motivates you to achieve more together.
2. Make the most of online reviews for your franchise
Online reviews can make or break the reputation of your franchise. Therefore, it is important that you actively manage them to maximise the benefits.
You can start this process by contacting your franchise's marketing department. Ask them to publish your company profiles on popular review platforms such as Google My Business (if they have not already done so).
Next, encourage satisfied customers to leave positive reviews. One way to do this is through a post-purchase email or text message campaign in which you politely ask customers for their feedback.
Remember that reviews are very valuable and potential customers often rely on them when making a decision. So if you receive good reviews, be happy about them, share them on social media and let your customers know you appreciate their support.
If you receive a negative review, respond quickly, professionally and publicly. Offer the customer the opportunity to get back in touch with you directly if there are still problems to be resolved.
If you show your customers that you really care about their experience and go out of your way to make things right, you will have loyal customers who will tell their friends about your business. And word of mouth is known to be the best advertising, and it's free.
3. Make social media your own
You may not know how to properly harness the power of social media marketing. Here are a few tips. Don't hesitate to ask your franchisor, who is likely to have more experience on the subject.
When it comes to marketing, social media platforms offer a treasure trove of opportunities to connect with your local audience. But you need to know where your ideal customer is. And this is where your franchisor comes in.
Because in most cases, your franchisor has already experimented with Facebook, TikTok, Instagram, X and LinkedIn. This means they know which social media platforms offer the best value for money.
In addition, your franchisor may already be posting things for you and your brand, as this is part of the core marketing strategy. In most cases, however, you will have the opportunity to create your own content locally.
Social media marketing ideas for franchisees
Posting interesting news about your franchise is always a good idea. This can include behind-the-scenes information about your business or highlight special promotions or events you are offering.
Another option is to post specific announcements on social media to reach a wider audience.
Platforms like Facebook and Instagram offer robust targeting options that allow you to target specific demographics, interests or even locality.
Successfully market your franchise locally
Marketing your franchise in the local market is a venture that requires creativity, strategic thinking and a strong partnership with your franchisor.
By creating local partnerships with other businesses, harnessing the power of online reviews and using the right social media platforms, you'll be well on your way to building a strong presence in your area.
Get started, market like a pro and watch your franchise flourish in the local market. Best of luck!