Franchise Information Centre

Today, more companies than ever before are using social media platforms such as Facebook, Twitter and Instagram to market their products.

The goal of a content strategy is to create a plan that uses content as the primary means to accomplish business objectives.

Every business in every industry strives to retain its customers and cultivate happy, long-term relationships with them. This is why customer relationship management (CRM) systems have become an increasingly popular tool among entrepreneurs. It allows them to manage their customer relationships more effectively.

To grow a business, companies need to be able to provide consistent customer experiences and scale personalised interactions.

The beginning of the year is always a busy month for franchises. So why not catch up with all our latest monthly news, updates and franchise offerings?

The team at FullPivot can help entrepreneurs to set clear marketing goals and define priorities. In addition, they provide knowledge that will help a business develop its content strategy.

Before becoming an Eazi-Business partner, Marshall worked in the corporate world, facilitating learning and development for twenty years. He explained: “I was a trainer and training manager. The company was involved in telecoms, so I was already interested in technology and, more specifically, phones and apps. I am not a technical person. I can't do code and have no desire. However, I tinker with things and use a lot of trial and error to make things work. I also like to be creative and have always wanted to do something entrepreneurial.” This caused Marshall to search for the perfect business opportunity.

Since the inception of computers, their size has decreased to the point where we now have powerful smartphones. Mobile browsing using small devices such as these for internet access has overtaken desktop computer browsing. They are becoming a core foundation for how people connect online. Even though most people have mobile phones, many find it challenging to manage events through their phones.

Successful digital marketing is one of the biggest challenges for local companies. They may assume that since they offer a good product or service, it's just a matter of time until customers find their way to them. However, that isn't enough in today's landscape, where there are infinite options available at consumers' fingertips.