Women are still outnumbered as franchisees. This is in line with the general figures for business start-ups. Here too, men are in the majority. However, the trend shows that more and more female experts are venturing into self-employment - and for good reasons. Starting up, especially as a franchisee, offers many advantages and opportunities for professional success.
In view of the fact that there are still significant differences in the average salary levels of men and women in comparable positions, despite the required quota for women and equal treatment regulations, a franchise partnership can be worthwhile. This is because any franchise partner, whether male or female, assumes the same risk and the same responsibility - with identical earning opportunities. The decisive criterion for long-term success is the personal skills of the boss and not the promotion strategy of the company where you are employed, or your gender.
When is the right time to become a franchisee?
There is not one right time to become a franchisee, but some scenarios and life situations are particularly suitable for women.
1. You have a successful career and are looking for a new challenge
If you already have a successful career behind you but would like to start something new, franchising could be just the right thing for you. The skills and expertise from your professional life will definitely benefit you as a founder. You have everything you need to be successful on your own. And there are no age restrictions. On the contrary: as a franchisee, your experience is often particularly valued.
2. You have children who are ‘out of the woods’
Women still do a lot of the care work in households with children and work part-time much more often than men or even stay at home completely. Is this also the case for you, but your children are now at an age that gives you the opportunity to become more active again professionally? Then find out more about franchising! There are many exciting concepts that are also suitable for career changers. What is more, many of them can be run part-time or as a sideline, which brings us to our next point.
3. You are looking for a job that is more compatible with family life
Unfortunately, balancing work and family life is still a major challenge - especially for women. Running a franchise business can be an interesting alternative to being an employee. This is because many franchise concepts are designed in such a way that they can be run part-time or as a sideline. This ensures an uncomplicated work-life balance, as you can adapt your working day, within certain limits, to the needs of your family.
What makes women successful entrepreneurs?
Every person is individual, so it is difficult to make generalised statements about the character traits of women. However, it has been shown that women often have certain characteristics and specific expertise that help them to be particularly successful as founders and business owners. There are now several studies that show that female entrepreneurs are on average more successful and generate more profit than their male counterparts.
The following characteristics help women to become successful franchisees
- Even during a normal day, women often play different roles at home (e.g. mother, partner, organiser, cashier, etc.) - this ability to multitask can also be put to good use in your own business
- Women generally find it easier to delegate certain tasks as required, rather than always wanting to do everything themselves - this helps to avoid overload through self-employment
- Women are often quicker to seek advice than their male colleagues - and thus avoid mistakes
- Women are usually more consistent when it comes to making important decisions
- Women often have better communication skills, making it easier for them to talk directly about problems, for example
Can you imagine becoming a female franchisee? Then you will find the right concept here on our platform. You can search directly for business models that can be run on a part-time basis or from a home office.